Online Marketing Specialist with 15 years of experience. Expertise in Inbound Marketing, Social Media, SEO and SEM.
Professional Brief
I started working at 1997, in Negate. At that time I was involved in more than 70 projects regarding ecommerce solutions for company and me and my team developed more than 20. At this time we made more offline campaigns to gain email address. It was at this moment, two years before the crack, when big portals start to emerge, as Lycos, AOL, Starmedia in Latin America, and Terra in Spain. These portals were always searching for good content and fresh sites to open their interests, so the way you could reach you market without making big investments was to make an arrangement with these portals. At that time we were the first Uruguaian company to close a deal with Starmedia for more than 1.000.000 dollars.
After the crack, and in 2001 I start working in Madrid at AWS, that was the biggest second hand computer company in Spain. I was hired as Ecommerce Manager. At the time I entered 90% of the sales were made by traditional channels, and only 10% by internet. My job was to open a new channel, so first of all we developed a commercial site, and then we started making auctions. In two years we began to be more an ecommerce company that a traditional store. We changed all the process and procedures of the company. We were one of the biggest ecommerce company in Spain, with more than 600.000€ sales per month. we bought We bought Mercadolibre Spain. We had more than 130.000 costumers.
At Eurobroker we continued almost with the same business, just was a small company. We launched a new auction site, only of computers and electronics.
At Redcampus, a Marketing & Events I was Director of Task Force. During the campaign of a new mobile phone, we made very good work in SEO and viral marketing. Started the project of the own Social Network and IPTV.
Finally in GangaComputer, start and set up of all the project .The mission was to set up retail with low operations costs. We invested almost all the capital in a powerful back office. We were four people when we started, and one year before with 10 times more work there are actually two people working, with more than 20 sales and 15 new clients per day, email and telephone customer assistance.
I performed all keyword research and SEO, and set up all PPC Campaigns, as well affiliation programs, as CIAO, Shopmania, etc. The site now has above-the-fold organic rankings for dozens of target, highly competitive terms.
